As mentioned before the goal is to offer honest, uncomplicated and functional gear from carefully selected and sustainable materials. And ultimately be able to offer a full collection of outdoor gear.
To be able to get at good focus and also plan ahead, we have stated three general product categories:
– Outdoor gear that is extremely multi-functional.
– Outdoor gear that has slightly more features, possibly for more specific activities.
– Outdoor gear that pushes the limits and challenges current status quo.
One of the overall ideas is to only launch a new product or concept when it is ready and not follow a specific season deadline. Since we only sell directly to you, there is no need to follow the same pattern as the traditional retailers do.