Back in 2007 I got the opportunity from my design school to work on a project at NASA and the Johnson space center in Houston. The one biggest thing that struck me was how often the solution to the most complex problem was extremely simple. All unnecessary details always needed to be removed leaving the result quite blunt and straightforward. This is one of my bigger inspirations not only for products but also when it comes to brand identity. I have tried to simplify each detail and leave out anything that is unnecessary, focusing on a classic and timeless expression.