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Merino wool socks

Merino wool socks

Status: Ideation.
Launch Date: Spring/summer 2024.
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Maybe one of the more important products you need but often forgotten about, the sock. Follow this development pin as we dive deep into the art of making socks.

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This is a product-pin that has been pinned to our development pinboard. Below you'll find all the updates that have been made in this project and make sure to sign up for the latest news and status.

Merino wool socks - UPDATE 2.

Merino wool socks - UPDATE 2.

This is the second update on our sock journey and it has taken us to the heart of the Swedish textile industry just outside of Borås. In small town called Dalsjöfors you'll find an extremely iconic factory building with its triangle shaped roof. And when you grab the door handle you can feel the centuries of knowledge that has been stored inside the building.

This is the place to go to if you want to learn everything there is to know about the art of making socks.


The factory runs almost one hundred knitting machines and we get guided through all steges of the production while asking as much questions as we possibly can.


We get flooded with inspiration and information and some of our key learnings are:

- There are a few main options that one can take that will affect the over all design. For example length of the shaft or how one places the toe seam.

- There are also few main knitting alterations that give the socks slightly different look, functions and feel. Like making different parts thicker or adding ribbs for a better fit.

- The more color/graphics you add the more cut threads you'll find on the inside of the socks.

- Different materials are of course a big part of the end result too.

So what path are we taking with our first sock.

Let´s start by defining our intended area of use.
Our intention with this first sock is to make it extremely versatile, just like most of our products, but we also want to make this one lightweight. One of those socks you can wear in summer without a problem and during any activity, slow pace to high pace.

Also as ways: form follows function is a strong guiding star of ours hence will we keep the design minimal where knitting techniques and colors will all serve a purpose.

From a material point of view, in our minds, there are no better option than Merino wool when it comes to a product that you wear next to your skin. There are so many pros with Merino wool. Just to name a few: it does not start to smell and it keeps you warm even when wet. The choice is simpel, we going for a Merino wool mix.

To sum it all up: A lightweight, all activity, Merino wool sock.

Merino wool socks - UPDATE 1.

Merino wool socks - UPDATE 1.
We have a vision to make a full set of products for you to use on your adventures. Dressed from top to toe all year around and during the past years have we taken a few steps in the right direction. We started with all weather pants, followed by a Merino t-shirt, then we launched a fleece cardigan, summer came and we followed up with lightweight pants and light weight shorts. We felt that a layer in-between was missing and a 1/4 zipped merino long sleeve and Fleece hoodie was added. These products have been accompanied by a few accessories: A neck warmer, knee pads and a belt.

A nice, small lineup. But there are quite a few missing piece to be able to call it complete. This next product that we are putting up on the pinboard is something in-between a garment and accessory but it is something that you more or less use everyday and an essential part of a great adventure experience. The Sock.

So we are starting this project up by trying to learn everything there is to know about socks. Even for such a simple product, have we from our own experience learnt that the quality between different brands can vary enormously.

Make sure to hit the follow button and sign up for the next update as we discover more about the art of designing and making the best outdoor socks.